Tsegulani Mphamvu ya Zinthu za SMS: Buku Lokwanira

Tsegulani Mphamvu ya SMS Material

M'zaka zamakono zamakono, kumene kulankhulana kumachitika pakugwira batani, SMS ikupitirizabe kukhala imodzi mwa njira zogwira mtima komanso zogwiritsidwa ntchito kwambiri. Koma kodi mukukulitsa mphamvu zake? Ngati sichoncho, ndi nthawi yoti mutsegule kuthekera konse kwa malonda a SMS.

Mu bukhuli lathunthu, timayang'ana dziko lazinthu za SMS ndikuwonetsa momwe zingathandizire mtundu wanu kulumikizana ndi omvera anu m'njira yopindulitsa. Kaya ndinu novice kapena wokonda kutsatsa, bukhuli likupatsani zidziwitso zamtengo wapatali ndi njira zomwe mungapindule nazo kampeni iliyonse ya SMS.

Kuchokera pakupanga mauthenga okakamiza komanso ogwirizana ndi makonda anu mpaka kukulitsa mitengo yotumizira ndi kuyankha, tidzakwaniritsa zonse. Ndi njira yoyendetsedwa ndi data, tidzakuwongolerani njira zabwino zogawira omvera anu, kusankha nthawi yoyenera, ndikugwiritsa ntchito kuyitanira kuchitapo kanthu komwe kumatembenuza anthu.

Musaphonye kugwiritsa ntchito mphamvu zama SMS kuti muwonjezere zotsatsa zanu. Konzekerani kutenga kampeni yanu ya SMS kupita pagawo lina ndi kalozera watsatanetsataneyu.

Kodi malonda a SMS ndi chiyani?

Kutsatsa kwa SMS, komwe kumadziwikanso kuti kutsatsa kwa ma meseji, ndichizolowezi chogwiritsa ntchito SMS (Short Message Service) kutumiza mauthenga otsatsira ndi zosintha kwa makasitomala ndi chiyembekezo. Zimalola mabizinesi kuti afikire omvera awo mwachindunji kudzera m'mafoni awo am'manja, ndikupangitsa kuti ikhale chida chotsatsa komanso chothandiza kwambiri.

Kutsatsa kwa SMS kumapereka maubwino angapo kuposa njira zina zotsatsira digito. Choyamba, ili ndi mlingo wotseguka kwambiri. Kafukufuku akuwonetsa kuti 98% ya mameseji amatsegulidwa ndikuwerengedwa patangopita mphindi zochepa atalandilidwa. Izi zikutanthauza kuti uthenga wanu ukhoza kuwonedwa ndikuchitidwapo poyerekeza ndi maimelo kapena zolemba zapa media.

Kuphatikiza apo, malonda a SMS amalola kulumikizana pompopompo. Mosiyana ndi njira zina zomwe zingachedwe kutumizidwa kapena kuyankha, ma SMS amatumizidwa pakangopita masekondi. Kulankhulana kwenikweni kumeneku kumatha kukhala kofunikira pakukwezedwa kwanthawi yayitali kapena zosintha mwachangu.

Ubwino wa malonda a SMS

Ubwino wa kutsatsa kwa SMS ndi wochuluka ndipo ukhoza kukhala ndi vuto lalikulu panjira yanu yonse yotsatsa. Nawa maubwino ena ofunikira:

1. Mitengo yotseguka kwambiri: Monga tanenera kale, mauthenga a SMS ali ndi chiwerengero chotseguka kwambiri poyerekeza ndi njira zina zamalonda. Izi zikutanthauza kuti mauthenga anu amatha kuwonedwa ndikukhudzidwa ndi omvera anu.

2. Kutumiza pompopompo ndi kuyankha: Ndi malonda a SMS, mutha kulumikizana ndi omvera anu munthawi yeniyeni. Kaya mukutumiza zotsatsa zanthawi yochepa kapena mukufuna mayankho anthawi yomweyo, mutha kuyembekezera kuyankha mwachangu.

3. Kufikira paliponse: Pafupifupi aliyense ali ndi foni yam'manja, ndipo malonda a SMS amakulolani kuti mufikire anthu ambiri. Izi zimapangitsa kukhala njira yabwino yamakampeni apanyumba komanso apadziko lonse lapansi.

4. Zotsika mtengo: Kutsatsa kwa SMS ndikotsika mtengo poyerekeza ndi mitundu ina yamalonda. Ndi mtengo wotsika mtengo pa uthenga, mutha kufikira anthu ambiri osaphwanya banki.

5. Kuchulukirachulukira ndi kutembenuka: Mauthenga a SMS awonetsedwa kuti amayendetsa maulendo apamwamba komanso otembenuka poyerekeza ndi njira zina zamalonda. Popereka mauthenga okhudzana ndi makonda anu komanso omwe mukufuna, mutha kukopa chidwi cha omvera anu ndikuwatsogolera kuti achitepo kanthu.

Ziwerengero zamalonda za SMS

Tisanalowe mozama munjira zotsatsa za SMS, tiyeni tiwone ziwerengero zazikulu zomwe zikuwonetsa mphamvu zake:

1. Anthu opitilira 5 biliyoni padziko lonse lapansi ali ndi mafoni am'manja, zomwe zimapangitsa kutsatsa kwa SMS kukhala njira yofikirika kwambiri.

2. Mauthenga a SMS ali ndi chiwerengero chotseguka cha 98%, pamene ma imelo otseguka nthawi zambiri amachokera ku 20-30%.

3. Avereji ya nthawi yoyankha uthenga wa SMS ndi masekondi 90, poyerekeza ndi mphindi 90 pa imelo.

4. 75% ya ogula ali bwino polandira mauthenga a SMS kuchokera kuzinthu zomwe asankha kuti alandire mauthenga kuchokera.

5. Mauthenga a SMS ali ndi 19% kudina-kupyolera mulingo, pamene imelo yodutsa-kudutsa mitengo pafupifupi pafupifupi 2-4%.

Ziwerengerozi zikuwonetsa mphamvu yakutsatsa kwa SMS pakufikira ndikuyanjana ndi omvera anu. Pomvetsetsa ziwerengerozi, mutha kupanga bwino njira zanu zotsatsa za SMS kuti zikhudze kwambiri.

Malamulo otsatsa a SMS ndikutsatira

Ngakhale kutsatsa kwa SMS kumapereka kuthekera kwakukulu, ndikofunikira kumvetsetsa ndikutsata malamulo ndi malangizo omwe akhazikitsidwa ndi mabungwe owongolera. Kukanika kutero kungabweretse zotsatira zalamulo komanso kuwononga mbiri ya mtundu wanu.

M'mayiko ambiri, pali malamulo enieni ndi malamulo okhudza malonda a SMS, monga Telephone Consumer Protection Act (TCPA) ku United States kapena General Data Protection Regulation (GDPR) ku European Union. Malamulowa amafuna kuti mabizinesi apeze chilolezo chochokera kwa omwe akuwalandira asanatumize mauthenga otsatsa ndikupereka njira yosavuta yotuluka.

Kuti muwonetsetse kuti mukutsatiridwa, ndikofunikira kuti mudziwe malamulo omwe ali mumsika womwe mukufuna ndikutsata njira zofunika komanso zodzitetezera. Izi sizingoteteza bizinesi yanu komanso kukulitsa chidaliro ndi omvera anu.

Kupanga mndandanda wanu wamalonda wa SMS

Kupanga mndandanda wamalonda wamtundu wa SMS ndiye maziko a kampeni iliyonse yopambana ya SMS. Nazi njira zina zokuthandizani kukulitsa mndandanda wanu:

1. Limbikitsani zosankha pamakina onse: Gwiritsani ntchito njira zotsatsira zomwe zilipo kale, monga tsamba lanu, mbiri yapa media media, ndi makalata a imelo, kuti mulimbikitse opt-iner ma SMS. Perekani zolimbikitsa, monga kuchotsera kapena zomwe zili, kuti mulimbikitse anthu olembetsa.

2. Gwiritsani ntchito mawu osakira ndi ma shortcode: Lolani anthu kuti alowe polemba mawu ofunika ku shortcode. Mwachitsanzo, "Lembani 'JOIN' ku 12345 kuti mulandire zotsatsa zapadera."

3. Sonkhanitsani manambala pamalo omwe alipo: Ngati muli ndi sitolo yeniyeni kapena mumapita ku zochitika, perekani mwayi kwa anthu kuti alembetse mndandanda wanu wa SMS. Khalani ndi mapepala olembetsa omwe alipo, kapena gwiritsani ntchito ma QR codes omwe amalumikizana mwachindunji ndi tsamba lanu lolowera.

4. Gawani mndandanda wanu: Pamene mndandanda wanu wa SMS ukukula, ugawireni kutengera kuchuluka kwa anthu, zokonda, kapena zomwe munagula kale. Izi zimalola kuti mauthenga omwe akuwunikiridwa kwambiri komanso kuti anthu azikondana kwambiri.

Kumbukirani kuti nthawi zonse muzilandira chilolezo chodziwikiratu ndikulankhula momveka bwino za mtengo womwe mauthenga anu a SMS angapereke kwa olembetsa anu. Kupanga mndandanda wozikidwa pazilolezo kumatsimikizira kuti omvera anu ali ndi chidwi cholandira mauthenga anu, ndikuwonjezera kuchita bwino kwa makampeni anu.

Kupanga mauthenga ogwira mtima a malonda a SMS

Kupanga ma SMS okakamiza komanso ogwira mtima ndikofunikira kuti mukope chidwi cha omvera ndikuwapangitsa kuchitapo kanthu. Nawa maupangiri opangira mauthenga otsatsa a SMS:

1. Khalani achidule: Mauthenga a SMS ali ndi malire a zilembo (nthawi zambiri zilembo 160), choncho ndikofunika kukhala mwachidule komanso molunjika. Gwiritsani ntchito mawu omveka bwino komanso achidule kuti mupereke uthenga wanu bwino.

2. Sinthani mameseji anu mwamakonda anu: Kusintha kwanu kungathe kupititsa patsogolo mphamvu ya makampeni anu a SMS. Gwiritsani ntchito mayina a olembetsa anu kapena mbiri yakale yogulira kuti mupange mauthenga ogwirizana ndi omvera anu.

3. Pangani chidwi: Chimodzi mwazabwino za malonda a SMS ndi kuthekera kopereka zotsatsa zomwe zimatengera nthawi. Gwiritsani ntchito mawu ndi ziganizo zomwe zimapangitsa chidwi, monga "kutsatsa kwanthawi yochepa" kapena "ntchito yapadera yamaola 24 otsatira."

4. Phatikizanipo kuyitanidwa kuti achitepo kanthu: Mauthenga a SMS aliwonse ayenera kukhala ndi kuyitanira kuchitapo kanthu (CTA) komveka bwino komwe kumauza wolandira zomwe akuyenera kuchita. Kaya ndikudina ulalo, kupita kusitolo, kapena kuyankha ndi mawu osakira, pangitsa kuti omvera anu azitha kuchita zomwe akufuna.

5. Yesani ndi kukhathamiritsa: Kuyesa kosalekeza ndi kukhathamiritsa ndikofunikira kuti muwongolere ntchito zamakampeni anu a SMS. Yesani mitundu yosiyanasiyana ya mauthenga, nthawi, ndi ma CTA kuti mudziwe zomwe zimagwirizana kwambiri ndi omvera anu.

Potsatira njira zabwino izi, mutha kupanga mauthenga a SMS omwe samangokopa chidwi komanso amayendetsa chinkhoswe ndi kutembenuka.

Kupanga makonda ndi magawo mu malonda a SMS

Kupanga makonda ndi magawo ndi njira zamphamvu zomwe zitha kupititsa patsogolo mphamvu zamakampeni anu otsatsa a SMS. Mwa kulinganiza mauthenga anu kuti agwirizane ndi magawo ena a omvera anu, mutha kupereka zofunikira komanso zokopa.

Gawo limakupatsani mwayi wogawa mndandanda wa ma SMS anu m'magulu ang'onoang'ono kutengera njira zosiyanasiyana, monga kuchuluka kwa anthu, malo, zomwe zidagulidwa kale, kapena mulingo wogwirizana. Izi zimakuthandizani kuti mutumize mauthenga omwe akulunjika omwe amagwirizana ndi gawo lililonse, ndikuwonjezera mwayi wotembenuka.

Kupanga makonda kumatenga gawo limodzi mwakusintha mauthenga anu kwa omwe akulembetsa. Pogwiritsa ntchito dzina lawo kapena kulozera zomwe amakumana nazo m'mbuyomu ndi mtundu wanu, mutha kupangitsa kuti mauthenga anu azikhala aumwini komanso ofunikira.

Kuti musinthe bwino ndikugawa makampeni anu a SMS, muyenera kusonkhanitsa ndi kusanthula deta kuchokera kwa olembetsa. Izi zitha kuchitika kudzera mafomu olembetsa, kufufuza, kapena kutsata momwe amachitira ndi tsamba lanu kapena pulogalamu yanu. Pogwiritsa ntchito izi, mutha kupanga mauthenga a SMS omwe amayang'ana kwambiri komanso okonda makonda omwe amayendetsa zotsatira.

Kutsata ndi kuyeza kupambana kwa malonda a SMS

Kuti muwone kupambana kwa zoyesayesa zanu zamalonda za SMS, ndikofunikira kutsatira ndikuyesa ma metrics ofunikira. Nazi zina zofunika kuziganizira:

1. Mtengo wotumizira: Metric iyi imayesa kuchuluka kwa mauthenga a SMS omwe amatumizidwa bwino kwa olandira. Kuchulukitsidwa kwakukulu kumawonetsa kuti mauthenga anu akufikira omvera anu bwino.

2. Mlingo wotseguka: Mtengo wotseguka umayeza kuchuluka kwa mauthenga a SMS omwe amatsegulidwa ndi olandira. Kutsegula kwakukulu kumasonyeza kuti mauthenga anu akugwira ntchito komanso akugwira chidwi cha omvera anu.

3. Click-through rate (CTR): CTR imayesa kuchuluka kwa olandira omwe amadina ulalo kapena kuchita zomwe akufuna mkati mwa meseji ya SMS. CTR yapamwamba imasonyeza kuti mauthenga anu ndi okakamiza komanso amayendetsa kutembenuka.

4. Mtengo wotembenuka: Mtengo wa otembenuka umayesa kuchuluka kwa olandira omwe amaliza zomwe akufuna, monga kugula kapena kudzaza fomu, atalandira uthenga wa SMS. Kutembenuka kwakukulu kumasonyeza kuti mauthenga anu akuyendetsa bwino zotsatira.

Mwa kutsatira ma metrics ndi kusanthula deta, mutha kuzindikira madera omwe mungasinthire ndikuwongolera kampeni yanu ya SMS kuti igwire bwino ntchito.

Njira zabwino zotsatsa zotsatsa za SMS zopambana

Kuti muwonetsetse kupambana kwamakampeni anu otsatsa a SMS, nazi njira zabwino zomwe muyenera kukumbukira:

1. Pezani chilolezo chodziwika: Nthawi zonse pezani chilolezo kuchokera kwa olembetsa anu musanawatumizire ma SMS. Izi sizimangotsimikizira kuti zikutsatira malamulo komanso zimalimbitsa chikhulupiriro ndi omvera anu.

2. Sungani mauthenga oyenera ndi ofunika: Perekani mauthenga omwe ali ofunikira komanso ofunika kwa omvera anu. Pewani kutumiza mauthenga achilendo kapena sipamu omwe angapangitse kuti mutuluke kapena kudziletsa.

3. Konzani nthawi yotumizira: Ganizirani za nthawi ndi ndondomeko ya omvera anu potumiza mauthenga a SMS. Yesani nthawi zosiyanasiyana zobweretsera kuti mupeze nthawi yoyenera yochitira zinthu zambiri.

4. Gwiritsani ntchito mawu omveka bwino komanso osavuta: Mauthenga a SMS ali ndi malo ochepa, choncho m’pofunika kugwiritsa ntchito mawu omveka bwino komanso osavuta kumva omvera anu. Pewani mawu omveka bwino kapena ovuta.

5. Yang'anirani ndi kuyankha mayankho: Limbikitsani ndemanga kuchokera kwa omvera anu ndikukhala omvera pa zosowa zawo ndi nkhawa zawo. Izi zimathandiza kumanga ubale wabwino ndikuwonetsa kuti mumayamikira malingaliro awo.

Potsatira njira zabwinozi, mutha kupanga kampeni yotsatsa ya SMS yomwe imapereka zotsatira zowoneka bwino ndikulimbitsa ubale wanu ndi omvera anu.

Mapeto

Kutsatsa kwa SMS kukupitilizabe kukhala njira yamphamvu komanso yothandiza yolumikizirana ndi omvera anu. Pogwiritsa ntchito mphamvu ya zinthu za SMS, mutha kutumizira mauthenga omwe mumawakonda komanso omwe akuwongolera omwe amayendetsa kuyanjana ndi kutembenuka.

Mu bukhuli lathunthu, tafufuza mbali zosiyanasiyana za malonda a SMS, kuyambira kumvetsetsa ubwino ndi malamulo ake mpaka kupanga mndandanda wamtundu wa SMS komanso kupanga mauthenga okhudza. Tidakambirananso za kufunikira kosintha makonda ndi magawo, komanso kutsatira ndikuyesa kupambana kwamakampeni anu.

Tsopano popeza mukumvetsetsa mozama za malonda a SMS, ndi nthawi yoti mutsegule kuthekera kwake kwa mtundu wanu. Limbikitsani njira ndi njira zabwino zomwe zafotokozedwera mu bukhuli, ndipo penyani pamene makampeni anu a SMS akutengera kutsatsa kwanu pachimake. Musaphonye kugwiritsa ntchito mphamvu ya zinthu za SMS - yambani kutsegula zomwe zingatheke lero!