Fungura imbaraga za SMS Ibikoresho: Ubuyobozi Bwuzuye

Fungura imbaraga za SMS Ibikoresho

Muri iki gihe cya digitale, aho itumanaho ribaho ukoraho buto, SMS ikomeje kuba imwe mumiyoboro ikora kandi ikoreshwa cyane. Ariko urimo gukoresha imbaraga zayo? Niba atari byo, igihe kirageze cyo gufungura ubushobozi bwuzuye bwo kwamamaza SMS.

Muri iki gitabo cyuzuye, twinjiye mu isi ya SMS kandi twerekana uburyo ishobora gufasha ikirango cyawe guhuza abakwumva muburyo bufite intego. Waba uri mushya cyangwa umucuruzi wamenyereye, iki gitabo kizaguha ubushishozi ningamba zingirakamaro kugirango ukoreshe neza buri kwiyamamaza kwa SMS.

Kuva mubukorikori bwubutumwa bukomeye kandi bwihariye kugeza mugutezimbere ibiciro no gusubiza, tuzabikurikirana byose. Hamwe nuburyo bwashizweho namakuru, tuzakuyobora mubikorwa byiza byo gutandukanya abakwumva, guhitamo igihe gikwiye, no gukoresha umuhamagaro-wibikorwa utwara impinduka.

Ntucikwe no gukoresha imbaraga za SMS kugirango wongere imbaraga zawe zo kwamamaza. Witegure kujyana ubutumwa bwawe bwa SMS kurwego rukurikira hamwe nubuyobozi bwuzuye.

Kwamamaza SMS ni iki?

Kwamamaza SMS, bizwi kandi nko kwamamaza ubutumwa bugufi, ni imyitozo yo gukoresha SMS (Serivise ngufi y'ubutumwa) kugirango wohereze ubutumwa bwamamaza kandi bugezweho kubakiriya nibitekerezo. Iyemerera ubucuruzi kugera kubatumirwa binyuze muri terefone zabo zigendanwa, bigatuma igikoresho cyamamaza cyane kandi cyiza.

Kwamamaza SMS bitanga inyungu nyinshi kurenza ubundi buryo bwo kwamamaza. Mbere na mbere, ifite igipimo kinini cyo gufungura. Ubushakashatsi bwerekana ko 98% yubutumwa bwanditse bwarafunguwe kandi bugasomwa muminota mike yakiriwe. Ibi bivuze ko ubutumwa bwawe bushobora kugaragara kandi bugakorwa ugereranije na imeri cyangwa inyandiko mbuga nkoranyambaga.

Byongeye kandi, kwamamaza kwa SMS bituma habaho itumanaho ryihuse. Bitandukanye nindi miyoboro aho hashobora gutinda gutangwa cyangwa gusubiza, ubutumwa bugufi butangwa mumasegonda. Iri tumanaho-nyaryo rirashobora kuba ingirakamaro kuri promotion-yigihe cyangwa kuzamurwa byihutirwa.

Inyungu zo kwamamaza ubutumwa bugufi

Ibyiza byo kwamamaza kuri SMS ni byinshi kandi birashobora kugira ingaruka zikomeye kubikorwa byawe byo kwamamaza. Hano hari ibyiza by'ingenzi:

1. Ibi bivuze ko ubutumwa bwawe bushobora kugaragara no gusezerana nabakumva.

2. Gutanga ako kanya no gusubiza: Hamwe no kwamamaza kuri SMS, urashobora kuvugana nabakumva mugihe nyacyo. Waba wohereje igihe ntarengwa cyangwa ushaka ibitekerezo byihuse, urashobora kwitega ibisubizo byihuse.

3. Kugera kuri benshi: Hafi ya bose bafite terefone igendanwa, kandi kwamamaza kwa SMS bigufasha kugera kubantu benshi. Ibi bituma iba umuyoboro mwiza kubukangurambaga bwibanze ndetse nisi yose.

4. Ikiguzi-cyiza: Kwamamaza SMS birashoboka cyane ugereranije nubundi buryo bwo kwamamaza. Hamwe nigiciro gito kuri buri butumwa, urashobora kugera kubantu benshi utarangije banki.

5. Kongera gusezerana no guhinduka: Ubutumwa bugufi bwerekanwe gutwara ibiciro byinshi byo kwishora hamwe no guhindura ugereranije nizindi nzira zo kwamamaza. Mugutanga ubutumwa bwihariye kandi bugamije, urashobora gukurura neza abakwumva kandi ukabatera gufata ingamba.

Imibare yo kwamamaza kuri SMS

Mbere yo kwibira cyane mubikorwa byo kwamamaza SMS, reka turebe imibare yingenzi yerekana imikorere yayo:

1. Abantu barenga miliyari 5 kwisi yose bafite terefone igendanwa, bigatuma SMS yamamaza umuyoboro woroshye cyane.

2. Ubutumwa bugufi bugufi bugereranije igipimo cya 98%, mugihe imeri ifunguye imeri isanzwe iri hagati ya 20-30%.

3. Impuzandengo yo gusubiza ubutumwa bugufi ni amasegonda 90, ugereranije niminota 90 kuri imeri.

4. 75% byabaguzi nibyiza kwakira ubutumwa bugufi kubirango bahisemo kwakira ubutumwa buva.

5. Ubutumwa bugufi bugufi bufite igipimo cya 19% cyo gukanda, mugihe imeri yo gukanda imeri igereranije hafi 2-4%.

Iyi mibare yerekana imbaraga zo kwamamaza SMS mugushikira no kwishora mubateze amatwi. Mugusobanukirwa iyi mibare, urashobora gutegura neza ingamba zawe zo kwamamaza SMS kugirango bigerweho.

Amabwiriza yo kwamamaza kuri SMS no kubahiriza

Mugihe kwamamaza kwa SMS bitanga amahirwe menshi, ni ngombwa gusobanukirwa no kubahiriza amabwiriza nubuyobozi byashyizweho ninzego zibishinzwe. Kutabikora birashobora kuvamo ingaruka zamategeko no kwangiza ikirango cyawe.

Mu bihugu byinshi, hariho amategeko n'amabwiriza yihariye agenga kwamamaza kuri SMS, nk'Itegeko rirengera umuguzi wa terefone (TCPA) muri Amerika cyangwa Amabwiriza rusange yo kurinda amakuru (GDPR) mu Muryango w’ubumwe bw’ibihugu by’Uburayi. Aya mabwiriza asaba ubucuruzi kubona uruhushya rweruye kubakirwa mbere yo kohereza ubutumwa bwo kwamamaza no gutanga uburyo bworoshye bwo guhitamo.

Kugira ngo wemeze kubahiriza, ni ngombwa kumenyera amabwiriza yihariye ku isoko ugamije no gushyira mu bikorwa inzira zikenewe hamwe n’uburinzi. Ibi ntibizarinda ubucuruzi bwawe gusa ahubwo binubaka ikizere hamwe nabakumva.

Kubaka urutonde rwawe rwo kwamamaza

Kubaka urutonde rwiza rwo kwamamaza rwa SMS nurufatiro rwubukangurambaga bugufi bwa SMS. Dore ingamba zimwe zagufasha kuzamura urutonde rwawe:

1. Tanga infashanyo, nkigabanywa ryihariye cyangwa ibirimo, kugirango ushishikarize kwiyandikisha.

2. Koresha ijambo ryibanze na shortcode: Emerera abantu guhitamo mukwandika ijambo ryibanze kuri shortcode. Kurugero, “Andika 'SHAKA' kuri 12345 kugirango wakire ibintu byihariye.”

3. Kusanya imibare ahantu hagaragara: Niba ufite ububiko bwumubiri cyangwa witabira ibirori, tanga amahirwe kubantu biyandikisha kurutonde rwa SMS. Gira impapuro zo kwiyandikisha zihari, cyangwa ukoreshe QR code ihuza neza na page yawe yo guhitamo.

4. Shyira urutonde rwawe: Mugihe urutonde rwa SMS rwawe rugenda rwiyongera, ugabanye ukurikije demografiya, inyungu, cyangwa imyitwarire yo kugura kera. Ibi bituma ubutumwa bugenewe cyane hamwe nigipimo kinini cyo gusezerana.

Wibuke guhora ubona uruhushya rusobanutse kandi ugaragaze neza agaciro ubutumwa bwawe bugufi buzaha abafatabuguzi bawe. Kubaka urutonde rushingiye ku ruhushya rwemeza ko abakwumva bashishikajwe no kwakira ubutumwa bwawe, bikongerera imbaraga ubukangurambaga bwawe.

Gukora ubutumwa bwiza bwo kwamamaza ubutumwa bugufi

Gukora ubutumwa bugufi kandi bunoze bwa SMS ningirakamaro kugirango ushimishe abakwumva kandi ubatere gufata ingamba. Hano hari inama zo gukora ubutumwa bugufi bwo kwamamaza ubutumwa bugufi:

1. Komeza mu magambo ahinnye: Ubutumwa bugufi bugira imiterere ntarengwa (mubisanzwe inyuguti 160), ni ngombwa rero kuba mu magambo ahinnye kandi kugeza ku ngingo. Koresha imvugo isobanutse kandi isobanutse kugirango utange ubutumwa bwawe neza.

2. Hindura ubutumwa bwawe: Kwishyira ukizana birashobora kunoza imikorere yubukangurambaga bwa SMS. Koresha amazina yabiyandikishije cyangwa amateka yubuguzi bwambere kugirango ukore ubutumwa bwihariye bwumvikana nabakumva.

3. Shiraho uburyo bwihutirwa: Kimwe mubyiza byo kwamamaza SMS nubushobozi bwayo bwo gutanga ibyifuzo-byigihe. Koresha amagambo ninteruro bitera kumva ko byihutirwa, nka "igihe gito cyo gutanga" cyangwa "amasezerano yihariye mumasaha 24 ari imbere."

4. Shyiramo umuhamagaro usobanutse-ku-bikorwa: Buri butumwa bugufi bugomba kugira umuhamagaro usobanutse (CTA) ubwira uwahawe icyo gukora gikurikira. Byaba ari ugukanda kumurongo, gusura iduka, cyangwa gusubiza nijambo ryibanze, byorohereze abakwumva gufata ingamba wifuza.

5. Gerageza kandi utezimbere: Gukomeza kwipimisha no gutezimbere nibyingenzi mugutezimbere imikorere yubukangurambaga bwa SMS. Gerageza imiterere itandukanye yubutumwa, igihe, na CTAs kugirango umenye icyumvikana neza nabakumva.

Ukurikije iyi myitozo myiza, urashobora gukora ubutumwa bugufi butagushimishije gusa ahubwo butera no gusezerana no guhinduka.

Kwishyira ukizana no gucuruza ubutumwa bugufi

Kwishyira ukizana no gutandukanya ni ingamba zikomeye zishobora kuzamura cyane ibikorwa byo kwamamaza kwa SMS. Muguhuza ubutumwa bwawe mubice byihariye byabateze amatwi, urashobora gutanga ibintu bifatika kandi bikurura.

Segmentation igufasha kugabanya urutonde rwa SMS yawe mumatsinda mato ukurikije ibipimo bitandukanye, nka demografiya, ahantu, imyitwarire yubuguzi bwashize, cyangwa urwego rwo gusezerana. Ibi bigushoboza kohereza ubutumwa bugenewe kumvikana na buri gice, bikongerera amahirwe yo guhinduka.

Kwishyira ukizana bifata igice murwego rwo guhitamo ubutumwa bwawe kubakoresha kugiti cyabo. Ukoresheje izina ryabo cyangwa werekana imikoranire yabo ya kera nibirango byawe, urashobora gutuma ubutumwa bwawe bwumva bwihariye kandi bufite intego.

Kugirango wimenyekanishe neza kandi ugabanye ubutumwa bwa SMS yawe, uzakenera gukusanya no gusesengura amakuru yatanzwe nabafatabuguzi bawe. Ibi birashobora gukorwa binyuze kumpapuro zo kwiyandikisha, ubushakashatsi, cyangwa mugukurikirana imikoranire yabo nurubuga rwawe cyangwa porogaramu. Ukoresheje aya makuru, urashobora gukora ubutumwa bugufi kandi bwihariye ubutumwa butwara ibisubizo.

Gukurikirana no gupima SMS yo gutsinda

Kugirango umenye intsinzi yimbaraga zawe zo kwamamaza, ni ngombwa gukurikirana no gupima ibipimo byingenzi. Hano hari ibipimo by'ingenzi ugomba gusuzuma:

1. Igipimo cyo gutanga: Iki gipimo gipima ijanisha ryubutumwa bwa SMS butangwa neza kubakirwa. Igipimo kinini cyo gutanga cyerekana ko ubutumwa bwawe bugera kubakumva neza.

2. Igipimo cyo gufungura: Igipimo gifunguye gipima ijanisha ryubutumwa bugufi bwafunguwe nabakiriye. Igipimo kinini gifunguye cyerekana ko ubutumwa bwawe bukurura kandi bugashimisha abakwumva.

3. Kanda-unyuze ku gipimo (CTR): CTR ipima ijanisha ryabahawe gukanda kumurongo cyangwa gufata ingamba wifuza mubutumwa bwa SMS. CTR ndende yerekana ko ubutumwa bwawe bukomeye kandi butwara ibinyabiziga.

4. Igipimo cyo guhindura: Igipimo cyo guhindura gipima ijanisha ryabahawe kurangiza ibikorwa bifuza, nko kugura cyangwa kuzuza urupapuro, nyuma yo kwakira ubutumwa bugufi. Igipimo kinini cyo guhindura cyerekana ko ubutumwa bwawe butwara ibisubizo neza.

Mugukurikirana ibi bipimo no gusesengura amakuru, urashobora kumenya aho utezimbere kandi ugahindura ubutumwa bwa SMS kugirango ukore neza.

Uburyo bwiza bwo kwamamaza ubutumwa bugufi bwo kwamamaza

Kugirango umenye neza ibikorwa byawe byo kwamamaza kuri SMS, dore uburyo bwiza bwo kuzirikana:

1. Emera uruhushya rweruye: Buri gihe ujye ubona uruhushya rweruye kubakoresha mbere yo kuboherereza ubutumwa bugufi. Ibi ntabwo byemeza gusa kubahiriza amabwiriza ahubwo binubaka ikizere hamwe nabakumva.

2. Komeza ubutumwa bufite akamaro kandi bufite agaciro: Tanga ubutumwa bufite akamaro kandi bufite agaciro kubakumva. Irinde kohereza ubutumwa rusange cyangwa spammy bushobora kugutera guhitamo cyangwa kutiyandikisha.

3. Hindura igihe cyo gutanga: Reba igihe cyagenwe na gahunda yabateze amatwi mugihe wohereje ubutumwa bugufi. Gerageza ibihe bitandukanye byo gutanga kugirango ubone igihe cyiza cyo gusezerana ntarengwa.

4. Koresha imvugo isobanutse kandi yoroshye: Ubutumwa bwa SMS bufite umwanya muto, kubwibyo rero ni ngombwa gukoresha imvugo isobanutse kandi yoroshye yorohereza abakwumva. Irinde jargon cyangwa amagambo akomeye.

5. Kurikirana kandi usubize ibitekerezo: Shishikariza ibitekerezo byabakwumva kandi witondere ibyo bakeneye hamwe nibibazo byabo. Ibi bifasha kubaka umubano mwiza kandi byerekana ko uha agaciro ibitekerezo byabo.

Ukurikije iyi myitozo myiza, urashobora gukora SMS yamamaza ibicuruzwa bitanga ibisubizo bifatika kandi bigashimangira umubano wawe nabakumva.

Umwanzuro

Kwamamaza SMS bikomeje kuba inzira ikomeye kandi ifatika yo guhuza abakwumva. Ukoresheje imbaraga z'ibikoresho bya SMS, urashobora gutanga ubutumwa bwihariye kandi bugamije gutwara ibikorwa no guhinduka.

Muri iki gitabo cyuzuye, twasesenguye ibintu bitandukanye byo kwamamaza kuri SMS, kuva twumva inyungu zayo n'amabwiriza kugeza kubaka urutonde rwiza rwa SMS no gukora ubutumwa bugira ingaruka. Twaganiriye kandi ku kamaro ko kwimenyekanisha no gutandukanya, kimwe no gukurikirana no gupima intsinzi y'ibikorwa byawe.

Noneho ko umaze gusobanukirwa byimbitse kubucuruzi bwa SMS, igihe kirageze cyo gufungura ubushobozi bwuzuye kubirango byawe. Shyira mu bikorwa ingamba n'ibikorwa byiza byavuzwe muri iki gitabo, kandi urebe uko ubukangurambaga bwa SMS butwara imbaraga zawe zo kwamamaza. Ntucikwe no gukoresha imbaraga za SMS - tangira gufungura ubushobozi bwayo uyumunsi!