Vhura iyo Simba reSMS Material
Muzera ranhasi redhijitari, uko kutaurirana kunoitika pakubata kwebhatani, SMS inoramba iri imwe yenzira dzinoshanda uye dzinoshandiswa zvakanyanya. Asi uri kuwedzera simba rayo here? Kana zvisiri, inguva yekuvhura iyo yakazara mukana weSMS kushambadzira.
Mugwaro rino rakazara, isu tinoongorora nyika yeSMS zvinhu uye tinoratidza kuti ingabatsire sei brand yako kubatana nevateereri vako nenzira ine musoro. Kunyangwe iwe uri mutsva kana mushambadzi ane ruzivo, gwara iri rinokupa ruzivo rwakakosha uye mazano ekuita zvakanyanya pamushandirapamwe weSMS.
Kubva pakugadzira mameseji anomanikidza uye akasarudzika kusvika pakugadzirisa mitengo yekutumira uye yekupindura, tichazvivhara zvese. Nemaitiro anofambiswa nedata, tinokutungamirira kuburikidza nemaitiro akanakisa ekukamura vateereri vako, kusarudza nguva yakakodzera, uye kushandisa kudana-ku-zviito zvinofambisa shanduko.
Usarasikirwa nekushandisa simba reSMS zvinhu kuti uwedzere kuedza kwako kushambadzira. Gadzirira kutora mishandirapamwe yako yeSMS kune inotevera nhanho neiyi yakazara gwara.
Chii chinonzi SMS marketing?
Kushambadzira kweSMS, kunozivikanwawo sekushambadzira meseji, itsika yekushandisa SMS (Short Message Service) kutumira mameseji ekusimudzira uye zvigadziriso kune vatengi uye tarisiro. Inobvumira mabhizinesi kuti asvike zvakananga kune avo vavanoda kuburikidza nenharembozha dzavo, zvichiita kuti ive yakanyanya kushanda uye inoshanda yekushambadzira chishandiso.
Kushambadzira kweSMS kunopa akati wandei mabhenefiti pamusoro pemamwe mafomu ekushambadzira kwedhijitari. Chokutanga uye chakakosha, ine chiyero chepamusoro chakazaruka. Tsvagiridzo inoratidza kuti 98% yemameseji mameseji anovhurwa uye anoverengwa mukati memaminitsi ekugamuchirwa. Izvi zvinoreva kuti meseji yako inowanzoonekwa uye kuitwa pairi ichienzaniswa neemail kana social media posts.
Uyezve, kushambadzira kweSMS kunobvumira kutaurirana nekukurumidza. Kusiyana nedzimwe chiteshi panogona kunonoka kuendesa kana kupindura, mameseji eSMS anowanzo kuendeswa mukati memasekondi. Kukurukurirana uku kwechokwadi-nguva kunogona kuve kwakakosha pakukwidziridzwa kusingatarisire nguva kana kugadzirisa nekukurumidza.
Benefits yeSMS marketing
Mabhenefiti ekushambadzira eSMS akawanda uye anogona kuve nekukanganisa kwakakosha pane yako yese nzira yekushambadzira. Hezvino zvimwe zvakakosha zvakanakira:
1. Yakakwirira yakazaruka mitengo: Sezvambotaurwa, mameseji eSMS ane yakanyanya kuvhurika mwero kana ichienzaniswa nedzimwe nzira dzekushambadzira. Izvi zvinoreva kuti mameseji ako anogona kunyanya kuoneka uye kubatikana nawo nevateereri vako.
2. Kutumira pakarepo uye mhinduro: Nekushambadzira kweSMS, unogona kutaurirana nevateereri vako munguva chaiyo. Kunyangwe iwe uri kutumira inopihwa nguva-inogumira kana kutsvaga mhinduro nekukurumidza, unogona kutarisira mhinduro nekukurumidza.
3. Kusvika kwakakura: Anenge munhu wese ane nharembozha, uye kushambadzira kweSMS kunokubvumira kusvika kune vateereri vakawanda. Izvi zvinoita kuti ive chiteshi chakanakira zvese zvemuno uye zvepasirese mishandirapamwe.
4. Mutengo-unoshanda: Kushambadzira kweSMS kunenge kuchikwanisika kana kuchienzaniswa nedzimwe nzira dzekutengesa. Nemutengo wakaderera pane meseji, unogona kusvika kune vanhu vakawanda pasina kutyora bhangi.
5. Kuwedzerwa kubatanidzwa uye kutendeuka: Mharidzo dzeSMS dzakaratidzwa kuti dzinotyaira kubatanidzwa kwepamusoro uye kutendeuka kwehuwandu kana ichienzaniswa nedzimwe nzira dzekutengesa. Nekupa mameseji emunhu uye anonangwa, unogona kunyatso kubata kutarisisa kwevateereri vako uye kuvadzinga kuti vatore matanho.
SMS marketing statistics
Tisati tanyura mukati memaitiro ekushambadzira eSMS, ngatitarisei dzimwe nhamba dzakakosha dzinoratidza kushanda kwayo:
1. Vanhu vanopfuura mabhiriyoni mashanu pasi rose vane nharembozha, zvichiita kuti kushambadzira kweSMS kuve nzira inosvikirika zvikuru.
2. Mameseji eSMS ane avhareji yakavhurika mwero we98%, nepo email yakavhurika mitengo inowanzobva pa20-30%.
3. Avhareji yenguva yekupindura meseji yeSMS masekonzi makumi mapfumbamwe, zvichienzaniswa ne90 maminetsi eemail.
4. 75% yevatengi zvakanaka nekugamuchira mameseji eSMS kubva kumhando dzavakasarudza kuti vagamuchire mameseji kubva.
5. Mameseji eSMS ane 19% yekudzvanya-kuburikidza nechiyero, nepo email kudzvanya-kuburikidza nemitengo pakati pe2-4%.
Nhamba idzi dzinoratidza simba rekushambadzira kweSMS mukusvika nekuita nevateereri vako. Nekunzwisisa manhamba aya, unogona kugadzira yako nzira dzekushambadzira dzeSMS dzekuita zvakanyanya.
SMS yekushambadzira mitemo uye kutevedzera
Nepo kushambadzira kweSMS kuchipa mukana wakakura, zvakakosha kuti unzwisise uye kutevedzera mirau uye nhungamiro dzakatarwa nemasangano anodzora. Kutadza kuita izvi kunogona kuguma nemhedzisiro yepamutemo uye kukanganisa zita remhando yako.
Munyika dzakawanda, kune mitemo nemirairo yakananga inotonga kushambadzira kweSMS, seTefoni Consumer Protection Act (TCPA) muUnited States kana General Data Protection Regulation (GDPR) muEuropean Union. Mitemo iyi inowanzoda kuti mabhizinesi awane mvumo kubva kune vanoagamuchira asati atumira mameseji ekushambadzira uye nekupa nzira iri nyore yekubuda.
Kuti uve nechokwadi chekutevedzera, zvakakosha kuti uzvizive iwe nemirairo chaiyo mumusika wako waunoda uye kuita maitiro anodiwa nedziviriro. Izvi hazvingo chengetedza bhizinesi rako chete asiwo kuvaka kuvimba nevateereri vako.
Kuvaka yako SMS yekushambadzira runyorwa
Kuvaka mhando yekushambadzira yeSMS rondedzero ndiyo hwaro hwechero unobudirira weSMS mushandirapamwe. Heano mamwe maitiro ekukubatsira iwe kukura rondedzero yako:
1. Kurudzira opt-ins pamachannels: Shandisa nzira dzako dziripo dzekushambadzira, dzakadai sewebhusaiti yako, nhoroondo dzesocial media, uye tsamba dzeemail, kusimudzira maSMS opt-ins. Ipa zvinokurudzira, zvakadai sezvideredzwa zvakasarudzika kana zvirimo, kukurudzira kusaina.
2. Shandisa mazwi makuru uye shortcodes: Bvumira vanhu kuti vasarudze nekutumira shoko rinokosha kune shortcode. Semuyenzaniso, "Tumira 'JOIN' ku12345 kuti ugamuchire zvinopihwa zvakasarudzika."
3. Unganidza nhamba panzvimbo dzinowanikwa: Kana uine chitoro chemuviri kana kuenda kune zviitiko, ipa mikana yekuti vanhu vanyorese rondedzero yako yeSMS. Iva nemapepa ekusaina aripo, kana shandisa maQR macode anobatanidza zvakananga kune peji rako rekupinda.
4. Rongedza runyoro rwako: Sezvo runyoro rwako rweSMS ruchikura, ruparadze zvichienderana nehuwandu hwevanhu, zvaunofarira, kana maitiro ekutenga kwakapfuura. Izvi zvinobvumira mamwe anonangwa mameseji uye yakakwirira kubatikana mitengo.
Rangarira kugara uchiwana mvumo yakajeka uye taura zvakajeka kukosha kwaunopa mameseji eSMS kune vanyoreri vako. Kuvaka runyoro-rwakavakirwa runyorwa kunovimbisa kuti vateereri vako vanofarira zvechokwadi kugamuchira mameseji ako, vachiwedzera kushanda kwemishandirapamwe yako.
Kugadzira mameseji ekushambadzira eSMS anoshanda
Kugadzira inomanikidza uye inoshanda mameseji eSMS kwakakosha kutora kutarisisa kwevateereri vako uye kuvatungamira kuti vatore matanho. Heano mamwe matipi ekugadzira anokanganisa mameseji ekushambadzira eSMS:
1. Chengetedza zvishoma: mameseji eSMS ane muganhu (kazhinji mavara 160), saka zvakakosha kuve mapfupi uye kusvika padanho. Shandisa mutauro wakajeka uye mupfupi kuti usvitse meseji yako nemazvo.
2. Gadzirisa mameseji ako: Kusarudzika kunogona kuvandudza zvakanyanya kushanda kwemasevhisi ako eSMS. Shandisa mazita evanyoreri vako kana nhoroondo yekutenga yapfuura kugadzira mameseji emunhu anowirirana nevateereri vako.
3. Gadzira pfungwa yekukurumidzira: Chimwe chezvakanakira kushambadzira kweSMS ndiko kugona kwayo kuendesa zvinopihwa nguva. Shandisa mazwi nemitsara inoita kuti munhu ave nechimbichimbi, sekuti “mupiro wenguva shoma” kana kuti “exclusive deal yemaawa 24 anotevera.”
4. Sanganisira zvakajeka kudanwa-ku-chiito: Yese meseji yeSMS inofanirwa kuve nekufona-ku-chiito kwakajeka (CTA) inoudza mugamuchiri zvekuita zvinotevera. Kungave kudzvanya pane chinongedzo, kushanyira chitoro, kana kupindura neshoko rakakosha, ita kuti zvive nyore kune vateereri vako kutora chiito chaunoda.
5. Edza uye gadzirisa: Kuramba uchiyedzwa uye optimization kwakakosha pakuvandudza kushanda kwemishandirapamwe yako yeSMS. Edza akasiyana mameseji mafomati, nguva, uye maCTA kuti uone zvinonyatsoenderana nevateereri vako.
Nekutevera aya akanakisa maitiro, unogona kugadzira mameseji eSMS anongobata kutarisisa asiwo anotyaira kuita uye shanduko.
Personalization uye segmentation mukushambadzira kweSMS
Kusarudzika uye kugovanisa nzira dzine simba dzinogona kuwedzera zvakanyanya kushanda kweSMS yako yekushambadzira mishandirapamwe. Nekugadzirisa mameseji ako kune chaiwo zvikamu zvevateereri vako, unogona kuendesa zvakanyanya zvinoenderana uye zvinobata zvemukati.
Segmentation inokutendera iwe kugovera rondedzero yako yeSMS mumapoka madiki zvichienderana neakasiyana maitiro, akadai sehuwandu hwevanhu, nzvimbo, maitiro ekutenga apfuura, kana nhanho yekubatanidzwa. Izvi zvinokugonesa kutumira mameseji akanangwa anopindirana nechikamu chimwe nechimwe, zvichiwedzera mukana wekutendeuka.
Personalization inotora nhanho imwe nhanho nekugadzirisa mameseji ako kune vanyoreri vega. Nekushandisa zita ravo kana kunongedzera kudyidzana kwavo kwakapfuura nemhando yako, unogona kuita kuti mameseji ako anzwe zvakanyanya ega uye ane zvazvinoreva.
Kuti unyatso kugadzirisa uye kugovera mishandirapamwe yako yeSMS, iwe unofanirwa kuunganidza uye kuongorora data kubva kune vako vanyoresa. Izvi zvinogona kuitwa kuburikidza nekusaina mafomu, ongororo, kana nekutevera kudyidzana kwavo newebhusaiti yako kana app. Nekushandisa iyi data, unogona kugadzira yakanyanya kunangwa uye yakasarudzika mameseji eSMS anofambisa mhinduro.
Kutevera uye kuyera SMS kushambadzira kubudirira
Kuti uone kubudirira kwekuedza kwako kwekushambadzira kweSMS, zvakakosha kuti uteedzere uye uyere akakosha metrics. Heano mamwe akakosha metrics ekufunga nezvazvo:
1. Delivery rate: Iyi metric inoyera chikamu chemashoko eSMS anotumirwa zvinobudirira kune vanoagamuchira. Mwero wepamusoro wekutumira unoratidza kuti mameseji ako ari kusvika kune vateereri vako zvinobudirira.
2. Vhura mwero: Muyero wakavhurika unoyera chikamu chemashoko eSMS anovhurwa nevanogamuchira. Mwero wepamusoro wakavhurika unoratidza kuti mameseji ako ari kuita uye kutora pfungwa dzevateereri vako.
3. Kudzvanya-kuburikidza nechiyero (CTR): Iyo CTR inoyera chikamu chevanogamuchira vanodzvanya pane chinongedzo kana kutora chiito chinodiwa mukati meSMS meseji. A high CTR inoratidza kuti mameseji ako anomanikidza uye anotyaira shanduko.
4. Chiyero chekushandura: Chiyero chekushandura chinoyera chikamu chevanhu vanogamuchira vanozadzisa chiito chavanoda, sekutenga kana kuzadza fomu, mushure mokugamuchira meseji yeSMS. Chiyero chekushandura chepamusoro chinoratidza kuti mameseji ako ari kutyaira zvine mhedzisiro.
Nekutevera aya metric uye nekuongorora iyo data, unogona kuona nzvimbo dzekuvandudza uye kukwidziridza mishandirapamwe yako yeSMS kuti uite zvirinani.
Maitiro akanakisa eakabudirira ekushambadzira eSMS ekushambadzira
Kuti uve nechokwadi chekubudirira kwemashambadziro ako eSMS, heano mamwe maitiro akanakisa ekuchengeta mupfungwa:
1. Wana mvumo yakajeka: Gara uchiwana mvumo kubva kune vako vakanyoresa usati wavatumira mameseji eSMS. Izvi hazvingovimbisi chete kutevedza mirau asiwo zvinovaka kuvimba nevateereri vako.
2. Chengeta mameseji akakodzera uye akakosha: Tumira mameseji akakodzera uye akakosha kune vateereri vako. Dzivisa kutumira mameseji egeneric kana spammy izvo zvinogona kutungamira mukubuda kana kuzvibvisa.
3. Gadzirisa nguva yekutumira: Funga nezvenguva yenguva uye hurongwa hwevateereri vako paunenge uchitumira mameseji eSMS. Edza nguva dzakasiyana dzekutumira kuti uwane iyo yakakwana nguva yekunyanya kubatikana.
4. Shandisa mutauro wakajeka uye uri nyore: mameseji eSMS ane nzvimbo shoma, saka zvakakosha kushandisa mutauro wakajeka uye wakapfava uri nyore kuti vateereri vako vanzwisise. Dzivisa jargon kana chirevo chakaoma.
5. Tarisa uye pindura mhinduro: Kurudzira mhinduro kubva kune vateereri vako uye teerera kune zvavanoda uye zvinovanetsa. Izvi zvinobatsira kuvaka hukama hwakanaka uye zvinoratidza kuti unokoshesa maonero avo.
Nekutevera aya akanakisa maitiro, unogona kugadzira eSMS ekushambadzira mishandirapamwe inopa mhedzisiro inooneka uye kusimbisa hukama hwako nevateereri vako.
Mhedziso
Kushambadzira kweSMS kunoramba kuri nzira ine simba uye inoshanda yekubatana nevateereri vako. Nekushandisa simba rezvinhu zveSMS, unogona kuendesa mameseji emunhu uye anonangwa anotyaira kuita uye shanduko.
Mugwaro rino rakazara, takaongorora zvakasiyana-siyana zvekushambadzira kweSMS, kubva pakunzwisisa mabhenefiti ayo uye mirau kusvika pakuvaka mhando yeSMS runyorwa uye kugadzira mameseji ane simba. Isu takakurukurawo kukosha kwemunhu uye kupatsanura, pamwe nekutevera uye kuyera budiriro yemishandirapamwe yako.
Iye zvino zvawava nekunzwisisa kwakadzama kwekushambadzira kweSMS, inguva yekuvhura kugona kwayo kuzere kwechigadzirwa chako. Shandisa maitiro uye maitiro akanakisa akatsanangurwa mugwaro iri, uye tarisa sezvo mishandirapamwe yako yeSMS ichitora kuedza kwako kushambadzira kusvika pakakwirira. Usarasikirwa nekuwedzera simba reSMS zvinhu - tanga kuvhura kugona kwayo nhasi!
Nguva yekutumira: Zvita-18-2023