Ukuvula Amandla ezinto zeSMS: Isikhokelo esiBanzi

Ukuvula Amandla ezinto zeSMS

Kwixesha lanamhlanje ledijithali, apho unxibelelwano lwenzeka ngokucofa iqhosha, i-SMS iyaqhubeka ibe yenye yezona ziteshi zisebenzayo nezisetyenziswa ngokubanzi. Kodwa ngaba ukhulisa amandla ayo? Ukuba akunjalo, lixesha lokuvula amandla apheleleyo okuthengisa ngeSMS.

Kwesi sikhokelo sibanzi, siphengulula kwihlabathi lezinto zeSMS kwaye sibonisa indlela elinokunceda ngayo ibhrendi yakho iqhagamshelane nabaphulaphuli bakho ngendlela enentsingiselo. Nokuba ungumfundi oqalayo okanye ungumthengisi onamava, esi sikhokelo siya kukunika ulwazi oluxabisekileyo kunye nezicwangciso zokwenza uninzi lwephulo leSMS.

Ukusuka ekuyileni imiyalezo enyanzelisayo neyenzelwe wena ukuya ekuphuculeni ukuhanjiswa kunye namazinga okuphendula, siyakugubungela konke. Ngendlela eqhutywa yidatha, siya kukukhokela kwezona ndlela zibalaseleyo zokwahlula abaphulaphuli bakho, ukukhetha ixesha elifanelekileyo, kunye nokusebenzisa ukubizela-kwizenzo eziqhuba uguqulo.

Ungaphoswa kukusebenzisa amandla ezinto zeSMS ukuphucula iinzame zakho zokuthengisa. Zilungiselele ukuthatha amaphulo akho eSMS uwase kwinqanaba elilandelayo ngesi sikhokelo sibanzi.

Yintoni ukuthengisa ngeSMS?

Ukuthengiswa kwe-SMS, eyaziwa ngokuba yintengiso yomyalezo obhaliweyo, ngumkhuba wokusebenzisa i-SMS (iNkonzo yoMyalezo oMfutshane) ukuthumela imiyalezo yentengiso kunye nohlaziyo kubathengi kunye nethemba. Ivumela amashishini ukuba afikelele ngokuthe ngqo kubaphulaphuli abajolise kubo ngeefowuni zabo eziphathwayo, eyenza ibe sisixhobo esisebenzayo nesisebenzayo sokuthengisa.

Intengiso yeSMS ibonelela ngeenzuzo ezininzi ngaphezu kwezinye iindlela zokuthengisa ngedijithali. Okokuqala nokuphambili, inezinga eliphezulu elivulekileyo. Uphando lubonisa ukuba i-98% yemiyalezo ebhaliweyo iyavulwa kwaye ifundwe kwimizuzu nje yokufunyanwa. Oku kuthetha ukuba umyalezo wakho unokubonwa kwaye kusetyenzwe ngawo xa kuthelekiswa nee-imeyile okanye izithuba zemidiya yoluntu.

Ukongeza, ukuthengisa ngeSMS kuvumela unxibelelwano olukhawulezileyo. Ngokungafaniyo namanye amajelo apho kunokubakho ukulibaziseka ekuhanjisweni okanye ekuphenduleni, imiyalezo ye-SMS idla ngokuhanjiswa ngemizuzwana. Olu nxibelelwano lwexesha lokwenyani lunokuba luncedo kwiintengiso ezithatha ixesha okanye uhlaziyo olungxamisekileyo.

Izibonelelo zentengiso yeSMS

Iinzuzo zentengiso yeSMS zininzi kwaye zinokuba nefuthe elibalulekileyo kwisicwangciso sakho sokuthengisa. Nazi ezinye iingenelo eziphambili:

1. Amazinga aphezulu avulekileyo: Njengoko kukhankanyiwe ngaphambili, imiyalezo ye-SMS inomlinganiselo ovulekileyo ophezulu kakhulu xa kuthelekiswa namanye amajelo okuthengisa. Oku kuthetha ukuba imiyalezo yakho kunokwenzeka ukuba ibonwe kwaye ibandakanyeke ngabaphulaphuli bakho.

2. Ukuhanjiswa ngokukhawuleza kunye nokuphendula: Ngokuthengiswa kweSMS, unokunxibelelana nabaphulaphuli bakho ngexesha langempela. Nokuba uthumela isinikezelo esinexesha elilinganiselweyo okanye ufuna impendulo ekhawulezileyo, unokulindela iimpendulo ezikhawulezayo.

3. Ukufikelela ngokubanzi: Phantse wonke umntu unefowuni ephathwayo, kwaye ukuthengiswa kweSMS kukuvumela ukuba ufikelele kubaphulaphuli ababanzi. Oku kuyenza ibe lijelo elifanelekileyo kuzo zombini iiphulo zasekhaya nehlabathi.

4. Ixabiso eliphantsi: Ukuthengisa ngeSMS kuyafikeleleka xa kuthelekiswa nezinye iindlela zokuthengisa. Ngexabiso eliphantsi ngomyalezo ngamnye, unokufikelela kwinani elikhulu labantu ngaphandle kokuphula ibhanki.

5. Ukwandiswa kokubandakanyeka kunye nokuguqulwa: Imiyalezo ye-SMS ibonakaliswe ukuqhuba ukubandakanyeka okuphezulu kunye namazinga okuguqulwa xa kuthelekiswa namanye amajelo okuthengisa. Ngokuzisa imiyalezo eyenzelwe wena kunye nejolise kuyo, unokuthimba ngempumelelo ingqalelo yabaphulaphuli bakho kwaye ubaqhubele ekubeni bathathe inyathelo.

Iinkcukacha-manani zentengiso yeSMS

Ngaphambi kokuba ungene nzulu kwizicwangciso zentengiso yeSMS, makhe sijonge iinkcukacha-manani eziphambili eziqaqambisa ukusebenza kwazo:

1. Ngaphezulu kwe-5 yeebhiliyoni zabantu kwihlabathi jikelele banefowuni ephathwayo, nto leyo eyenza ukuthengisa ngeSMS kube yindlela efikeleleka kakhulu.

2. Imiyalezo ye-SMS inomlinganiselo ovulekileyo we-98%, ngelixa i-imeyile evulekileyo amazinga aqhelekileyo avela kwi-20-30%.

3. Ixesha eliqhelekileyo lokuphendula kumyalezo weSMS yimizuzwana engama-90, xa kuthelekiswa nemizuzu engama-90 ye-imeyile.

4. I-75% yabathengi ilungile ngokufumana imiyalezo ye-SMS evela kwiimpawu abazikhethileyo ukuba bafumane imiyalezo.

5. Imiyalezo ye-SMS inomlinganiselo we-19% wokucofa, ngelixa i-imeyile yokucofa-ngokusebenzisa amazinga aphakathi kwi-2-4%.

Ezi zibalo zibonisa amandla entengiso yeSMS ekufikeleleni nasekubandakanyeni abaphulaphuli bakho. Ngokuqonda la manani, unokwenza ngcono izicwangciso zakho zokuthengisa zeSMS ngempembelelo ephezulu.

Imimiselo yokuthengisa yeSMS kunye nokuthotyelwa

Ngelixa ukuthengisa ngeSMS kunika amandla amakhulu, kubalulekile ukuqonda kunye nokuthobela imimiselo kunye nezikhokelo ezibekwe ngamaqumrhu alawulayo. Ukungaphumeleli ukwenza oko kunokukhokelela kwiziphumo ezisemthethweni kunye nokonakaliswa kwegama lophawu lwakho.

Kumazwe amaninzi, kukho imithetho ethile kunye nemimiselo elawula ukuthengiswa kweSMS, njengoMthetho woKhuseleko loMthengi weFowuni (TCPA) e-United States okanye i-General Data Protection Regulation (GDPR) kwi-European Union. Le mimiselo ikholisa ukuba amashishini afumane imvume ecacileyo kubamkeli phambi kokuba athumele imiyalezo yokuthengisa kwaye abonelele ngendlela elula yokuphuma.

Ukuqinisekisa ukuthotyelwa, kubalulekile ukuba uziqhelanise nemimiselo ethile kwimarike ekujoliswe kuyo kwaye uphumeze iinkqubo eziyimfuneko kunye nokhuseleko. Oku akuyi kukhusela ishishini lakho kuphela kodwa kwakha ukuthembana nabaphulaphuli bakho.

Ukwakha uluhlu lwakho lwentengiso yeSMS

Ukwakha uluhlu lokuthengisa lweSMS olusemgangathweni lusisiseko sayo nayiphi na iphulo leSMS eliyimpumelelo. Nazi ezinye izicwangciso zokukunceda ukhulise uluhlu lwakho:

1. Khuthaza ukhetho lokungena kuwo onke amajelo: Sebenzisa amajelo akho entengiso asele ekhona, afana newebhusayithi yakho, iiprofayili zemidiya yoluntu, kunye nencwadana yeendaba ze-imeyile, ukukhuthaza ukungena kweSMS. Nikeza inkuthazo, njengezaphulelo ezikhethekileyo okanye umxholo, ukukhuthaza ukubhalisa.

2. Sebenzisa amagama angundoqo kunye nee-shortcodes: Vumela abantu ukuba bangene ngokuthumela igama elingundoqo kwi-shortcode. Umzekelo, “Bhala u-'JOIN' uye ku-12345 ukuze ufumane izinikezelo ezikhethekileyo."

3. Qokelela amanani kwiindawo eziphathekayo: Ukuba unevenkile ebonakalayo okanye uzimase iminyhadala, nika amathuba okuba abantu babhalisele uluhlu lwakho lweSMS. Yiba namaphepha okubhalisa akhoyo, okanye sebenzisa iikhowudi zeQR eziqhagamshela ngqo kwiphepha lakho lokungena.

4. Yahlula uluhlu lwakho: Njengoko uluhlu lwakho lweSMS lukhula, lwahlule ngokusekelwe kumanani abantu, umdla, okanye ukuziphatha kokuthenga kwangaphambili. Oku kuvumela imiyalezo ekujoliswe kuyo ngakumbi kunye namazinga aphezulu othethathethwano.

Khumbula ukuba uhlala ufumana imvume ecacileyo kwaye unxibelelane ngokucacileyo ngexabiso imiyalezo yakho yeSMS eya kunika ababhalisile bakho. Ukwakha uluhlu olusekwe kwimvume luqinisekisa ukuba abaphulaphuli bakho banomdla wokwenene ekufumaneni imiyalezo yakho, ukonyusa ukusebenza kwamaphulo akho.

Ukuyila imiyalezo yentengiso yeSMS esebenzayo

Ukuyila imiyalezo yeSMS enyanzelisayo nesebenzayo kubalulekile ekutsaleni umdla wabaphulaphuli bakho kwaye ubaqhubele ekubeni bathathe inyathelo. Nazi ezinye iingcebiso zokwenza imiyalezo yentengiso yeSMS enefuthe:

1. Yigcine imfutshane: Imiyalezo ye-SMS inomda woonobumba (ngokuqhelekileyo abalinganiswa be-160), ngoko ke kubalulekile ukuba ibe mfutshane kwaye ifikelele kwinqanaba. Sebenzisa ulwimi olucacileyo nolufutshane ukuhambisa umyalezo wakho ngokufanelekileyo.

2. Yenza imiyalezo yakho ibe yeyakho: Ukwenza okuthandwa nguwe kunokuphucula kakhulu ukusebenza kwamaphulo akho eSMS. Sebenzisa amagama ababhalisile bakho okanye imbali yokuthenga yangaphambili ukwenza imiyalezo eyenzelwe wena edibana nabaphulaphuli bakho.

3. Yenza imvakalelo yongxamiseko: Enye yeenzuzo zentengiso yeSMS kukukwazi ukuhambisa izinto ezithatha ixesha. Sebenzisa amagama namabinzana adala imvo yongxamiseko, njengokuthi “unikezelo lwexesha elilinganiselweyo” okanye “isivumelwano esikhethekileyo kwiiyure ezingama-24 ezizayo.”

4. Bandakanya icall-to-action ecacileyo: Umyalezo ngamnye weSMS kufuneka ube ne-call-to-action ecacileyo (CTA) exelela umamkeli ukuba enze ntoni na ngokulandelayo. Nokuba kukucofa kwikhonkco, undwendwela ivenkile, okanye uphendula ngegama elingundoqo, yenza kube lula kubaphulaphuli bakho ukuthatha inyathelo elifunekayo.

5. Uvavanyo kunye nokwandisa: Uvavanyo oluqhubekayo kunye nokuphucula kubalulekile ekuphuculeni ukusebenza kwamaphulo akho eSMS. Vavanya iifomathi zemiyalezo eyahlukeneyo, ixesha, kunye neeCTA ukuze uchonge eyona nto ihambelana nabaphulaphuli bakho.

Ngokulandela ezi ndlela zilungileyo, unokwenza imiyalezo yeSMS engabambi ingqalelo kuphela kodwa iqhube uthethathethwano kunye noguqulo.

Ukwenza okuthandwa nguwe kunye nokwahlulahlula kwintengiso yeSMS

Ukwenza okuthandwa nguwe kunye nokwahlulahlula zizicwangciso ezinamandla ezinokonyusa kakhulu ukusebenza kwamaphulo akho entengiso yeSMS. Ngokulungelelanisa imiyalezo yakho kumacandelo athile abaphulaphuli bakho, unokuhambisa umxholo ofanelekileyo kunye nokuzibandakanya.

Ukwahlulahlula kukuvumela ukuba wahlule uluhlu lwakho lweSMS lube ngamaqela amancinci ngokusekwe kwiikhrayitheriya ezahlukeneyo, ezinje ngedemografi, indawo, ukuziphatha kokuthenga kwangaphambili, okanye inqanaba lothethathethwano. Oku kwenza ukuba uthumele imiyalezo ekujoliswe kuyo ephinda inxibelelane necandelo ngalinye, kwandisa amathuba okuguqulwa.

Ukwenza okuthandwa nguwe kuthatha inyathelo eliya phambili ngokwenza imiyalezo yakho kubabhalisi ngabanye. Ngokusebenzisa amagama abo okanye ukubhekisa kunxibelelwano lwabo lwangaphambili kunye nebhrendi yakho, unokwenza imiyalezo yakho izive yobuqu kwaye inentsingiselo.

Ukwenza ngokufanelekileyo kunye nokwahlula amaphulo akho eSMS, kuya kufuneka uqokelele kwaye uhlalutye idatha evela kubabhalisi bakho. Oku kunokwenziwa ngeefomu zokubhalisa, uphando, okanye ngokulandela umkhondo wonxibelelwano kunye newebhusayithi yakho okanye i-app. Ngokusebenzisa le datha, unokwenza imiyalezo yeSMS ekujoliswe kuyo kakhulu neyeyakho eqhuba iziphumo.

Ukulandelela kunye nokulinganisa impumelelo yentengiso yeSMS

Ukujonga impumelelo yeenzame zakho zentengiso yeSMS, kubalulekile ukulandelela kunye nokulinganisa iimethrikhi eziphambili. Nazi ezinye iimetriki ezibalulekileyo ekufuneka uziqwalasele:

1. Izinga lokuhanjiswa: Le metric ilinganisa ipesenti yemiyalezo yeSMS eziswe ngempumelelo kubamkeli. Izinga eliphezulu lokuhanjiswa libonisa ukuba imiyalezo yakho ifikelela kubaphulaphuli bakho ngokufanelekileyo.

2. Ireyithi evulekileyo: Ireyithi evulekileyo ilinganisa ipesenti yemiyalezo yeSMS evulwa ngabamkeli. Izinga eliphezulu elivulekileyo libonisa ukuba imiyalezo yakho iyabandakanyeka kwaye ithimba ingqalelo yabaphulaphuli bakho.

3. I-Click-through rate (CTR): I-CTR ilinganisa ipesenti yabamkeli abacofa kwikhonkco okanye bathathe isenzo esifunwayo ngaphakathi komyalezo weSMS. I-CTR ephezulu ibonisa ukuba imiyalezo yakho iyanyanzelisa kwaye iqhuba uguqulelo.

4. Izinga lokuguqulwa: Izinga lokuguqulwa lilinganisa ipesenti yabamkeli abazalisa isenzo esinqwenelekayo, njengokuthenga okanye ukuzalisa ifom, emva kokufumana umyalezo weSMS. Izinga eliphezulu lokuguqulwa libonisa ukuba imiyalezo yakho ineziphumo zokuqhuba ngempumelelo.

Ngokulandelela ezi metrics kunye nokuhlalutya idatha, unokuchonga iindawo zokuphucula kunye nokwandisa amaphulo akho e-SMS ukuze usebenze ngcono.

Iindlela ezilungileyo zokuphumelela amaphulo entengiso yeSMS

Ukuqinisekisa impumelelo yamaphulo akho entengiso yeSMS, nazi ezinye iindlela ezilungileyo zokuzigcina engqondweni:

1. Fumana imvume ecacileyo: Soloko ufumana imvume ecacileyo kubabhalisi bakho phambi kokuba ubathumelele imiyalezo yeSMS. Oku akuqinisekisi ukuthotyelwa kwemigaqo kuphela kodwa kwakha ukuthembana nabaphulaphuli bakho.

2. Gcina imiyalezo ibalulekile kwaye ixabisekile: Hambisa imiyalezo efanelekileyo nexabisekileyo kubaphulaphuli bakho. Kuphephe ukuthumela igeneric okanye imiyalezo spammy enokukhokelela ekuphumeni okanye ekukhupheni ubhaliso.

3. Yandisa ixesha lokuhanjiswa: Qwalasela indawo yexesha kunye neshedyuli yabaphulaphuli bakho xa uthumela imiyalezo yeSMS. Vavanya amaxesha okuhanjiswa ahlukeneyo ukuze ufumane elona xesha lilungileyo lothethathethwano oluphezulu.

4. Sebenzisa ulwimi olucacileyo nolulula: Imiyalezo ye-SMS inendawo encinane, ngoko ke kubalulekile ukusebenzisa ulwimi olucacileyo nolulula ekulula ukuluqonda abaphulaphuli bakho. Ziphephe iijagoni okanye isigama esintsonkothileyo.

5. Beka iliso kwaye uphendule impendulo: Khuthaza ingxelo evela kubaphulaphuli bakho kwaye uphendule kwiimfuno zabo kunye neenkxalabo zabo. Oku kunceda ukwakha ubudlelwane obuhle kwaye kubonisa ukuba uyazixabisa izimvo zabo.

Ngokulandela ezi zenzo zibalaseleyo, unokwenza imikhankaso yentengiso yeSMS enika iziphumo ezibonakalayo kwaye womeleze ubudlelwane bakho nabaphulaphuli bakho.

Ukuqukumbela

Ukuthengisa ngeSMS kuyaqhubeka nokuba yindlela enamandla nesebenzayo yokunxibelelana nabaphulaphuli bakho. Ngokusebenzisa amandla ezinto eziphathekayo zeSMS, unokuhambisa imiyalezo yobuqu kunye nejoliswe kuyo eqhuba ukubandakanyeka kunye nokuguqulwa.

Kule khokelo ebanzi, sihlolisise iinkalo ezahlukeneyo zentengiso yeSMS, ekuqondeni izibonelelo zayo kunye nemimiselo yokwakha uluhlu lweSMS olusemgangathweni kunye nokwenza imiyalezo enefuthe. Siphinde saxoxa ngokubaluleka kobuntu kunye nokwahlulahlula, kunye nokulandela umkhondo kunye nokulinganisa impumelelo yamaphulo akho.

Ngoku ekubeni unokuqonda okunzulu kwentengiso yeSMS, lixesha lokuvula amandla ayo apheleleyo kuhlobo lwakho. Phumeza amacebo kunye nezenzo ezilungileyo ezichazwe kwesi sikhokelo, kwaye ujonge njengoko amaphulo akho e-SMS ethatha iinzame zakho zokuthengisa kwiindawo eziphakamileyo. Ungaphoswa kukusebenzisa amandla ezinto zeSMS – qala ukuvula amandla ayo namhlanje!