In the vast territory of the domestic non-woven fabric industry, two cities stand out with their unique advantages, becoming important benchmarks for industry development. These are Xiantao in Hubei and Longgang in Cangnan, Zhejiang. Their rise not only propelled the local economy to take off, but also had a profound impact on the pattern of the national non-woven fabric industry.
Xiantao, Hubei: The Glorious Road of “China’s Non woven Fabric Industry City”
Xiantao has been awarded the title of “China’s non-woven fabric industry city”, which is backed by a magnificent entrepreneurial history. In the 1990s, the sharp Xiantao people captured the explosive growth in demand for non-woven fabrics in the international market and decisively entered this emerging field, thus embarking on the journey of the non-woven fabric industry. Afterwards, during special periods such as SARS and H1N1, the demand for medical non-woven fabric products in the market surged. Xiantao took advantage of the situation and promoted the leapfrog expansion of the industry scale.
By 2012, the output value of Xiantao non-woven fabric industry had accounted for 18% of the total national output value, and the production of non-woven fabrics and products accounted for over 10% of the national total, playing a crucial role in the industry.
The key to the success of Xiantao non-woven fabric industry lies in building a complete and efficient industrial chain. In the initial stage of the industry, simple labor protection products were mainly produced. After years of development, the products have now expanded to 32 categories and 135 varieties, including construction, medical, daily use, environmental protection, aerospace, etc., covering the entire process of the non-woven fabric industry from equipment manufacturing, raw material production, product processing, to auxiliary material production, packaging printing, logistics transportation, research and development testing, trading markets, talent training, etc. As the core area of the industry, Pengchang Town has played a strong role in radiating and driving. An industrial park covering an area of over 10000 acres has been built here, with complete infrastructure, attracting numerous enterprises to settle in and cultivating industry leaders like Xinfa Plastics. The annual output of Xinfa Plastics exceeds 30000 tons, making it one of the twelve enterprises in China with an annual output of over 10000 tons, demonstrating strong production strength.
In addition, the strategic restructuring between state-owned enterprise China Hengtian Group and Xiantao Jiahua Plastics has given birth to the industry giant Hengtian Jiahua. Hengtian Jiahua has the first Laifen two-component non-woven fabric production line in Asia, with strong technical strength. It plans to invest 1.5 billion yuan in the future and is committed to building the world’s largest non-woven fabric production equipment manufacturing and hydroentangled non-woven fabric production base, injecting continuous development momentum into the Xiantao non-woven fabric industry.
In order to maintain a leading position in the fierce market competition, Xiantao attaches great importance to innovative research and development and quality control. Three major scientific research and technology platforms have been established in the local area, including a national level non-woven fabric productivity promotion center, a provincial-level non-woven fabric inspection center, and a non-woven fabric new material research and development center. These platforms provide solid support for enterprises to carry out technological innovation, develop new products, enhance product technological content and added value. At the same time, industry associations actively play a regulatory and guiding role.
Despite the sluggish demand in the international market, Xiantao non-woven fabric enterprises, under the leadership of the association, still achieved a counter trend increase in output value, with export growth of 26.5%, fully demonstrating the resilience and vitality of the industry. At present, Xiantao City has gathered more than 4500 non-woven fabric enterprises, including 172 enterprises above designated size. The annual production capacity of non-woven fabrics is 900000 tons, accounting for 8% of the national market share. The products are sold well in more than 150 countries and regions around the world. Looking ahead to the 14th Five Year Plan, Xiantao is ambitious and determined to build the non-woven fabric industry into a “hundred billion aircraft carrier”, and make every effort to sprint towards the national advanced manufacturing industry cluster. Its development prospects are highly anticipated.
Longgang, Cangnan, Zhejiang: The New Elite of Non woven Fabric Industry Empowered by E-commerce
Although the non-woven fabric industry in Longgang, Cangnan has a relatively short development history, its development momentum is extremely rapid. In recent years, the output value of the non-woven fabric industry in Cangnan has exceeded 10 billion yuan, with more than 100000 employees. The industry is mainly concentrated in Longgang, Qianku and other places. A significant feature of Longgang’s non-woven fabric industry is the deep integration of e-commerce and physical industries. Many practitioners have leveraged the powerful power of e-commerce platforms to break geographical restrictions and sell their products to various parts of the country and even overseas markets. The expansion of online sales channels has greatly broadened the market boundaries, leading to a rapid increase in the popularity of Longgang non-woven fabric products and occupying a place in the market.
In terms of industrial layout, Longgang actively plans to build a non-woven fabric products city. The project is located at the intersection of Longgang Avenue and Tai’an Road, with a total investment of 300 million yuan and a construction area of 22000 square meters. After completion, the non-woven fabric products city will integrate various functions such as e-commerce, physical store business negotiation, design and plate making, raw and auxiliary material procurement, finished product sales, logistics distribution, non-woven fabric culture expo, exhibition services, etc., forming a comprehensive professional market. By adopting an advanced model of “unified planning, unified investment attraction, unified operation, unified promotion, and unified management”, it is possible to effectively integrate industrial resources, leverage industrial agglomeration effects, further enhance Longgang’s influence and competitiveness in the non-woven fabric industry, and help the industry achieve higher quality development.
Comparison of Twin Cities and Industry Impact
Xiantao and Longgang, two major cities in the non-woven fabric industry, have achieved remarkable results in the non-woven fabric field, but their development paths have their own characteristics. Xiantao, with its early start and first mover advantage, has built an extremely complete industrial chain system through years of deep cultivation and meticulous work. In terms of industrial scale, production capacity, and international market share, Xiantao has obvious advantages, especially in the field of non-woven products with high requirements for product quality and technology, such as medical and industrial applications. Xiantao’s products perform excellently. Longgang, on the other hand, has taken a different approach by leveraging the emerging power of e-commerce to boldly innovate its sales model and embark on a unique development path. With sharp market insights and flexible business strategies, it has demonstrated unique competitive advantages in the civilian and daily consumer non-woven fabric products, and the industry development is full of vitality.
The successful practice of these two cities in the non-woven fabric industry has provided valuable experience and reference for the development of the entire industry. The development process of Xiantao shows that building a complete industrial chain, cultivating leading enterprises to lead industry development, and continuously increasing investment in scientific research and innovation are the core elements to promote the industry to grow and strengthen, and to enter the international market. Longgang has proven through its own practice that keeping up with the pace of the times and fully utilizing emerging sales models can open up new paths for industrial development and meet increasingly diverse market demands. Their existence has not only greatly enhanced the overall strength of the domestic non-woven fabric industry, but also secured a place for China’s non-woven fabric industry in international market competition. I believe that in the future, Xiantao and Longgang will continue to innovate and develop in the non-woven fabric industry based on their respective advantages, leading China’s non-woven fabric industry to new heights.
Dongguan Liansheng Non woven Technology Co., Ltd. was established in May 2020. It is a large-scale non-woven fabric production enterprise integrating research and development, production, and sales. It can produce various colors of PP spunbond non-woven fabrics with a width of less than 3.2 meters from 9 grams to 300 grams.
Post time: Jul-23-2025