Xinjiang Zhongtai Henghui Medical and Health Materials Co., Ltd. (hereinafter referred to as “Zhongtai Henghui”) was jointly invested by Zhongtai Group and Nantong Henghui. It is located in Korla, Xinjiang Bayingol Prefecture, the core economic zone of the “Belt and Road Initiative”. It is committed to the research and development, production and sales of green and environmentally friendly spunlace nonwoven materials. The first phase invested 1.5 billion yuan and imported 12 international leading spunlace production lines such as TRUETZSCHLER, AUTEFA, and DILO. All of them have been completed and put into production, with an annual production capacity of 140,000 tons of spunlace nonwovens. It is the largest production base for semi-cross spunlace nonwovens in China.
From May 23 to 25, 2025, Zhongtai Henghui will be unveiled at the Guangzhou Nonwovens Exhibition (June 5-7, 2025). Recently, Zhao Chuchu, Director of the Marketing Department of Zhongtai Henghui, accepted a visit from Lin Shaozhong of Dongguan Liansheng Nonwoven Technology Co., Ltd. and shared the successful experience of Zhongtai Henghui in creating a “green and environmentally friendly spunlace nonwoven material manufacturer”.
Green Gene
During CINTE25, Zhongtai Henghui will bring a series of industry-leading products such as ultra-soft cotton Minsale® spunlace fabric, lyocell spunlace fabric, and viscose spunlace fabric. Among them, the ultra-soft cotton Minsale® spunlace fabric is made from 100% cotton linter, combined with a unique spunlace process to create an additive-free ultra-soft spunlace fabric, which is softer in wet state and has a higher degree of fit with the skin, making it more suitable for infants and people with sensitive skin.
“The raw materials of Minsale® spunlace fabric series products are derived from cotton linters. Based on the support of Xinjiang Zhongtai Group’s 1.5 million mu of self-owned cotton planting base, it realizes the sustainable production and traceability management of local high-quality cotton sources. At the same time, its production process breaks through the technical bottleneck of traditional cotton fiber spunlace fabrics. It innovatively adopts cotton-source spunlace non-woven technology. It can achieve the ultimate application effect of both flexibility and water absorption without adding softeners such as cream and glycerin. It can be said that it is ‘derived from cotton and softer than cotton’, providing more choices for the development of new products for downstream brands.” Zhao Chuchu said.
Not only that, Xinjiang Zhongtai Group also has the processing capacity of 1 million tons of viscose fiber and 250,000 tons of polyester staple fiber per year, providing rich raw material support for Zhongtai Henghui non-woven fabric project. Zhao Chuchu introduced, “We use viscose and other wood-based regenerated cellulose fibers to develop wet compress spunlace products. They are flexible and not easy to shed, strong water-locking, highly elastic and easy to fit, and can be stretched to 2 times its own length at will, which has been widely praised by downstream customers.” In addition, the series of products developed by Zhongtai Henghui have also obtained FSC® forest certification, EU biodegradable certification, ecological textile certification, biosafety certification, medical-grade product certification, etc., and have passed food contact and skin irritation tests, with “non-irritating, non-allergenic, biosafe and biodegradable” excellent characteristics.
In terms of production process, Zhongtai Henghui adopts internationally advanced spunlace production lines and new environmental protection processes to achieve low-energy consumption and pollution-free production, and the terminal product 100,000-level purification workshop further ensures the cleanliness of the production environment. In addition, making full use of Xinjiang’s resource advantages, Zhongtai Henghui’s production water comes from Tianshan snow water, and is treated by multi-stage filtration and RO reverse osmosis technology, and the water quality is higher than the drinking water standard. “‘Good water makes good cloth’, we are committed to letting users feel the warmth of sustainable life in the subtle details.” Zhao Chuchu said.
Brand Power
Speaking of the market expansion, Zhao Chuchu said: “Since the start of production, we have been adopting the ‘production based on sales’ model, and now all production lines are running at full capacity. At present, the finished product sales model is divided into direct sales of non-woven fabric rolls, terminal finished product sales and OEM services, mainly domestic sales, while actively exploring foreign markets, the market potential is huge.”
Zhao Chuchu further said: “In terms of terminal finished product sales, we have created two brands, ‘Xue Mian Duo Duo’ and ‘Xi Si’. The former’s main products are cotton products, positioned as a mid-to-high-end product brand; the latter’s main products are wood products, targeting the general consumer population. Through differentiated brand strategies, we are able to accurately reach consumer groups at different levels and maximize market coverage.”
In terms of brand communication, Zhongtai Henghui has adopted a variety of methods: on the one hand, actively participate in industry forums and exhibitions, share the company’s innovative achievements and development experience, and establish an industry benchmark image; on the other hand, use media reports and live broadcast channels to expand brand influence.
Of course, good products must have good quality. Zhongtai Henghui has always adhered to the business philosophy of “quality first, customer first” and established a complete quality management system. From raw material procurement to product production, inspection, sales and other links, it is strictly managed and controlled in accordance with higher than international standards and industry specifications to ensure that every product meets customer needs. At the same time, it has also continuously strengthened the investment in quality testing equipment and technology, built a microbial laboratory, introduced advanced testing instruments and equipment, and improved the accuracy and reliability of quality testing, laying a solid foundation for its brand building and market expansion.
“Next, we will continue to increase R&D investment in new materials, new processes, and new technologies, cooperate deeply with universities and scientific research institutions, establish joint laboratories, promote the deep integration of production, learning, research and application, and enhance the core competitiveness of products; continue to introduce advanced intelligent manufacturing equipment and information management systems to realize the automation, intelligence and digitalization of the production process, improve production efficiency and product quality stability; deepen the construction of green supply chain, explore new models of green development with upstream and downstream enterprises, and create a green manufacturing system for the entire life cycle.” Zhao Chuchu said.
With its outstanding product R&D capabilities and efficient market expansion strategies, Zhongtai Henghui has not only injected new vitality and momentum into Xinjiang’s textile industry, but also created a large number of local employment opportunities and promoted the prosperity and stability of the local economy. At present, Zhongtai Henghui has won honors such as the National Textile and Garment Industrial Park High-quality Development Outstanding Contribution Enterprise, Advanced Unit for Scientific and Technological Innovation, Advanced Enterprise for High-quality Development of the Autonomous Region, Enterprise with Outstanding Contribution to Foreign Trade, and Excellent Small and Medium Enterprises with Outstanding Contribution to Local Economy of the Autonomous Prefecture.
Looking to the future, Zhao Chuchu said: The company’s Minsale spunlace nonwovens also won the honor of the “Sustainable Development Award”. The company will vigorously expand domestic and foreign markets, give full play to the bridgehead advantage of the “Belt and Road” opening up to the west, and take solid steps on the road of international development.
Dongguan Liansheng Non woven Technology Co., Ltd. was established in May 2020. It is a large-scale non-woven fabric production enterprise integrating research and development, production, and sales. It can produce various colors of PP spunbond non-woven fabrics with a width of less than 3.2 meters from 9 grams to 300 grams.
Post time: Jun-01-2025